CPMM - Certified Product Marketing Manager
Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity, and eventual decline.
- Duration
- 4 days
- Level
- advanced
- Format
- Classroom
- Language
- EN
- Accreditation
- AIPMM
Program overview
Product marketing is the function responsible for ensuring the success of the product while it is in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity, and eventual decline.
Product Marketing Managers initiate pricing actions, plan product-focused marketing communications activities, and represent the products to salespeople, the channels, and often directly to customers. This AIPMM certification exam preparation course provides participants the opportunity to pursue continuing education, and increase industry involvement and industry-wide recognition.
It provides a thorough review of key concepts and terminology to help participants prepare to take the exam to earn the Association of International Product Marketing & Management (AIPMM) prestigious Certified Product Manager (CPMM®) credential while covering the strategy for answering the exam questions and a Q&A for anything else participants want to review.
This course fully prepares participants to take the Certified Product Marketing Manager (CPMM®) certification exam.” A professional certification from the Association of International Product Marketing & Management (AIPMM).
Learning outcomes
Optimize commercialization; Develop strategic marketing functions throughout the product lifecycle; Creat and execute the marketing plan and budget; Manage deliverables and campaigns.
Who should attend
This course is designed for marketing professionals who want to understand strategies, methodologies, and tools to manage and market successful products and improve their productivity. It is also for those interested in preparing to take the AIPMM Certified Product Marketing Manager (CPMM®) certification exam. The roles of CPMM Alumni include:
Product Marketing Managers Product Managers and Product Specialists Marketing Managers and Marketing Coordinators Solutions Managers and Segment Managers Business Development Executives and others who work closely with the product marketing function or who are otherwise responsible for marketing products
What's included
- Full course materials & workbook
- Networking with peers across industries
- Light refreshments and lunch (in-person sessions)
- Certificate of completion
- Post-program advisor follow-up