CBM
Certified Brand Manager
A four-day intensive program combining brand strategy, problem solving, and business modeling to build and grow trusted brands. Prepares participants for the AIPMM Certified Brand Manager credential.
- Duration
- 4 days
- Next session
- 5 Oct 2026 – 8 Oct 2026
- Level
- advanced
- Format
- Classroom
- Available in
- Milan, Italy
- Language
- EN
- Accreditation
-
AIPMM - Investment
- From USD 4,990 VAT and applicable taxes not included
Program overview
The Certified Brand Manager program equips professionals with the strategic and practical skills needed to manage, position, and grow brands in competitive markets. Participants gain a deep understanding of brand lifecycle management, market segmentation, and product launch strategies. The program also prepares candidates for a recognized international certification exam in brand and product management.
Learning outcomes
- Develop and communicate a winning strategy for existing brands
- Build a compelling business case grounded in customer insights
- Effectively manage cross-functional brand and product teams
- Identify new growth opportunities through market and competitor analysis
- Influence senior decision-makers to champion brand initiatives
Curriculum
- Understanding the full brand and product lifecycle journey
- Gathering and applying market and customer insights strategically
- Segmenting markets and sharpening brand positioning approaches
- Planning and executing an effective product launch campaign
- Certification exam review and practical application session
Who should attend
- Brand Managers and those responsible for managing the brand function
- Product Managers, Directors, and Vice Presidents of Product Management
- Project and Program Managers involved in product or brand work
- Senior engineers and developers moving into or interfacing with Product Management
- General Managers overseeing product portfolios and corporate strategy
What's included
- Four days of face-to-face instruction by an expert practitioner trainer
- Comprehensive course materials and workbooks
- Certification exam review session and Q&A
- AIPMM Certified Brand Manager (CBM) exam preparation
- iLead certificate of completion
- Group registration discounts available for 3 or more participants
Accredited by
AIPMM
Upcoming sessions
- 5 Oct 2026 – 8 Oct 2026 Milan, Italy USD 5,190 Open
Common questions
Do I need prior brand management experience to attend CBM? +
The CBM program is designed for professionals already working in or closely adjacent to brand and product management. Participants with a background in marketing, product strategy, or general management will be well-positioned to engage with the advanced content. Those newer to the field may find it beneficial to first build foundational marketing knowledge before attending.
What is the AIPMM Certified Brand Manager credential and who recognises it? +
The CBM credential is awarded by the Association of International Product Marketing and Management (AIPMM), a globally recognised accreditation body for brand and product management professionals. It is valued by employers across industries who look for structured, internationally benchmarked expertise in brand strategy and product lifecycle management.
How is the AIPMM certification exam structured and assessed? +
The AIPMM CBM exam is a proctored assessment covering brand strategy, market segmentation, product lifecycle, and launch planning. The CBM program includes a dedicated exam review session and Q&A to help participants prepare. Exam scheduling is coordinated through AIPMM and is separate from the four days of instruction.
What language is the AIPMM CBM exam administered in? +
The AIPMM CBM exam is administered in English. All course materials, instruction, and exam preparation sessions within the CBM program are also conducted in English.
How does CBM differ from a general marketing or digital marketing certification? +
CBM focuses specifically on brand strategy, product lifecycle management, and cross-functional brand leadership rather than broader marketing tactics or digital channels. The program prepares participants to manage entire brand portfolios and influence senior stakeholders, making it distinct from execution-level marketing qualifications.
Which roles typically benefit most from completing the CBM program? +
The program is particularly relevant for Brand Managers, Product Directors, and General Managers overseeing product portfolios. Senior engineers or project managers transitioning toward product or brand leadership also find the CBM credential useful for formalising and validating their strategic capabilities.
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