Certified Brand Manager ( CBM )

The “Certified Brand Manager” program is designed to increase the effectiveness of brand managers and others involved in marketing products and/or brands. The workshop provides tools and knowledge for developing, strengthening, and maintaining a brand or portfolio of brands. It covers: The roles and responsibilities of brand management;

How these evolve over time, the key organizational interfaces, and the use of the classical Marketing “Ps” to strengthen a brand.

The different levels of the brand (e.g., elements, attributes, personality & core values)

How each plays an important role in developing & maintaining strong relationships with customers.

Overall, the course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”. Certification Credentials Through the Certified Brand Manager course, individuals have the opportunity to pursue continuing education and increase industry involvement and industry-wide recognition by achieving the certified designation. The workshop includes an exam and all other prerequisites to qualify for the “Certified Brand Manager” professional certification from the Association of International Product Marketing & Management (AIPMM).

Increase your effectiveness as a brand manager by learning industry best practices used successfully all over the world Earn a globally recognized certification credential to boost your career as a Certified Brand Manager Learn how to create stronger relationships between your brand and your customers Understand the role of brand management and its relationship to functional marketing, product management and other key stakeholders Bring tangible growth results to the organization as part of a strong brand team

This course is designed for brand managers and those responsible for creating and strengthening a company’s brands. In addition, it is useful for those who interact with brand managers and those who are responsible for marketing goods and services, such as:

Brand Managers and those responsible for managing the function Marketing managers, product managers, product marketing managers and others responsible for marketing products Business managers and others wanting to become more knowledgeable about the role of the brand and its impact on the business